How much time and effort is it taking for you to make a hire? No one wants to spend hours in the kitchen only to produce one morsel of coffee cake. And similarly, recruitment is not a volume game. In this guide we look at how you can streamline your hiring funnel so that you can save time and can recruit more efficiently.
What does your hiring funnel look like?
As you’re no doubt aware, your hiring funnel consists of various stages a candidate must pass through in order to get the gig. At each stage, this can be a crowded field – from applying on a careers website to the interview and eventual offer – all of which ultimately results in a single hire. Before we delve into the detail, here are some basic principles for how to measure the performance of a hiring funnel:
Hiring at scale is not just a numbers game
Don’t be that recruiter who burns through candidates like there’s no tomorrow. Instead, a more holistic approach where you develop a pipeline of quality candidates is key.
Focusing on ratios, rather than raw numbers alone, is a smarter approach to hiring. If we take the three big buckets of candidate sourcing – inbound, outbound and referred – a general rule of thumb is that 45% of your hires should come from inbound, 30% should be referred and 25% sourced (though every organisation will have their own ratio sweet spot).
As we’ll explore, there are ways you can get better results without simply trawling LinkedIn and writing emails. If your ratios are out-of-whack, here are some questions to ask yourself (and some possible answers) before you reach for the dreaded ‘volume’ button.
Use data to measure your hiring funnel
Access to data can help you transition from a model of small scale home-grown recruiting to a larger scale operation where you can hire lots of quality people, including those rare exceptional talents. Check out the Josh Bersin maturity model to see how this could be done.
Fundamentally, you need an Applicant Tracking System (ATS) that gives you and your team accurate data on your candidates, and which is easy to track. These tools are there to be used, and you want to be able to have conversations with your team where you’re making decisions on the basis of fact, not fiction.
Oh, and you can’t spell hiring funnel without ‘fun’. Leveraging some creative ideas to boost referrals, and initiatives like sourcing jams, could help you separate the best candidates from the rest while enhancing your work culture.
Below is a link to a hiring funnel calculator to help you fine-tune your recruitment.
Guides to help you hire
Make yourself a cup of tea and tuck into some of the latest Intrro guides on how to hire more effectively.