Lessons from an Attentive visionary
In our Scaling Stories podcast, it was a great pleasure to catch up with Cierra Tavarez, the Chief of Staff to the SVP of Recruiting at Attentive, an SMS software platform and leader in conversational commerce.
Chicago-based Cierra has worked in sourcing roles for the likes of Capital One, Facebook and Uber Freight, and as our discussion demonstrates, she’s a big thinker with profound insights on everything from big tech recruitment formulas to the way we conduct interviews.
At Attentive, Cierra has developed an “interviewer training and calibration program”, and one recurring theme in our chat was Cierra’s laser-focused approach to making sure interviewers live up to their responsibilities. For Cierra, that means gathering intel – “part data and part anecdote” – on key questions, such as:
“A poor candidate experience really spreads like wildfire and becomes a company’s reputation,” Cierra warns.
Specifically, here’s how Cierra helped to transform the candidate experience at Uber Freight:
In a wide-ranging discussion, Cierra also touched on the differences between ‘sourcing’ and ‘recruiting’.
“I’ve found that number one – the most important key component of a strong sourcing function is specialised sourcing leadership,” she says.
Cierra also expresses skepticism towards culture efforts that “ring a little bit hollow” – for example: “spending money to decorate an employee’s desk for their birthday… and yet that person’s executives don’t know their name”.
According to Cierra, a good approach to culture is to “source organic ideas from people who want to be involved in architecting a culture from the start”.
We also covered some big ideas on the nature of ‘loyalty’ among employees, and how this is often misunderstood.
“A company cannot be loyal to you because a company isn’t a person,” Cierra says. “The loyalty, the obligation, the altruism that people are prone to feeling towards their company should be reserved exclusively for their human relationships.
As you can tell from these extracts, Cierra is a fountain of knowledge and committed to better hiring practices. And beyond the trappings of work life, she’s a fan of the This Is Love podcast and learning how to crochet!
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